This webpage has all the most up-to-date data, insights, and tendencies you require that will help you understand how folks in Hong Kong use digital units and providers in 2024.
Go worldwide: see how Hong Kong’s existing “point out of digital” compares with connectivity in other nations around the world by examining our flagship Digital 2024 World wide Overview Report, which includes numerous slides of worldwide digital data, and our in-depth Examination of what these quantities could possibly suggest to suit your needs.
As we mentioned in the Fb section over while, alterations within the audience attain figures published in Meta’s advertisement scheduling instruments will not always correlate with In general improvements in its platforms’ Energetic person bases.
Having said that, Meta has created essential adjustments to the way its advertising and marketing resources report audience access data above current months – together with creating major revisions to its foundation viewers data for Facebook – Therefore the figures shown listed here is probably not directly comparable with figures printed in our earlier stories.
To be a result, alterations in ad arrive at may not essentially show any change from the platform’s Over-all user foundation.
The quantity of social websites consumers in Hong Kong At first of 2024 was such as 86.2 percent of the total inhabitants, but it’s crucial to anxiety that social websites consumers may well not characterize special folks (see our in depth notes on data to understand why).
Observe: ByteDance’s promoting sources only publish viewers gender data for “female” and “male” users.
Nevertheless, it’s crucial to tension that these advertising attain figures are not the same as monthly active consumer figures, and there may be meaningful variances between the dimensions of X’s ad viewers and its total Energetic user foundation.
You’ll also obtain the complete Digital 2024 report for Hong Kong inside the “full report” area under, but we’ll commence by taking a look within the critical headline figures for Hong Kong this 12 months.
Note: Google’s promotion assets only publish pengeluaran data hk 2023 viewers gender data for “woman” and “male” buyers.
These headline stats provide an incredible overview of your “point out of digital” in Hong Kong, but to be able to make sense of how digital tendencies and behaviours are evolving, we have to dig further to the data.
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This contrasts with the gender data available in the advertising and marketing resources of platforms like Facebook, which relies to the gender that users on their own enter in their particular profile.